We run the digital side of your business.

One senior team for your brand, website, apps, social media, and go-to-market, from strategy through execution.

Phones showing J B Singh & Sons, CargoSphere, Gymbo, RTB and Perhitsiksha

The teams we build for.

  • RTBRotaract Talent Bridge
  • J B Singh & Sons
  • Perhitsiksha

More importantly, the backend portal they built automates our student records and payment proofs, which is easily saving us over 100 volunteer hours every week.

Founder, Perhitsiksha Foundation

The end result is that we now have a cohesive brand story and feel 100% confident walking into investor meetings.

EcoYaan

Material Lab acts as true product partners. If you need a team that can handle heavy technical complexity but still deliver something people actually enjoy using, I couldn’t recommend them more.

Director, Logisense AI · RTB

Since launching ten months ago, our inbound leads are up 60%. Every new enquiry flows straight into our team’s inbox.

Mr Ratnakar Singh, Owner · J B Singh & Sons

The people you will talk to.

Founders on every project. We reply within 24 hours.

Kaushik Naarayan

Kaushik Naarayan Co-founder

Kaushik brings over 11 years of expertise in B2B SaaS, AI product development, and scalable data platforms. Having previously driven scale at Airtel Digital, where he managed data for 80M+ users, as well as at JPMorgan Chase and Goldman Sachs, he specializes in turning complex technical challenges into scalable, high-impact solutions.

Damini Rathi

Damini Rathi Co-founder

Damini has spent the last nine years scaling B2B and B2C products for over 5 million users worldwide. With a background leading product and growth at Enphase Energy and Ola Electric, she brings deep expertise in user-first roadmaps and high-conversion funnels to build intuitive products that people love.

What we build.

What we build

  • Websites

    Custom websites: structure, UX and UI, build and search basics.

  • Web apps

    Products where different people need different views of the same data.

  • iOS apps

    Native iOS apps in SwiftUI, with the backend they need.

  • MVPs

    The first working version of a product, built to learn from real users.

  • Web stores

    Commerce experiences that make products easy to discover and buy.

How we help

  • Brand & design systems

    Brand identity and design systems, so product, site and sales material look like one team.

    Built forPerhitsikshaCargoSphereRTBGymbo

  • Product strategy & go-to-market

    Product strategy, product management and go-to-market.

    Built forCargoSphereGymbo

  • Social media & video

    Content, video and posting for Instagram, Facebook and YouTube.

    Built forPerhitsiksha

Strategy first. Then we stay on.

Built like it's our own money.

  • You own the code from day 1

  • No lock-in

    Stay because it works, not because you are stuck.

  • We cut features before we bill for them

    If it doesn’t add value, we say so.

  • AI does the boring parts, people do the thinking

    Routine work moves faster. Product and design calls stay with people.

Questions founders ask us.

Should I build a website, web app, or mobile app?

Build a website when people need to understand your offer and contact or buy from you. Build a web app when people need to sign in and complete work. A mobile app is useful when the job is frequent, personal or needs phone features. We help you choose before building the wrong thing.

What do I need before I build a website or app?

You do not need a full specification. We start with the problem, the people using it, the outcome that matters and the first actions they need to complete. We turn that into a priority list, scope and design before engineering starts.

Can you turn my idea into an MVP?

Yes. A prototype tests the idea; an MVP is working software that real people can use. We define the smallest useful version, design the key journeys, build it, then use what people do to decide what comes next.

Can you redesign an existing website or app?

Yes. We review what is confusing, slow or hard to maintain, keep what works, and improve the structure, design and technology in the right order. A redesign does not have to mean rebuilding everything.

How long does it take to build a website or app?

It depends on the scope and the decisions needed. We agree milestones and a timeline in writing during scoping, before engineering starts, then show working progress throughout the build.

Who owns the code, design and accounts?

You do from day one. That includes the code, design files, domain and product accounts. We document the handover and do not use lock-in contracts.

How do you make a website easier to find on Google and AI search?

We make each page clear about its purpose, organise it with descriptive headings and links, and provide crawlable technical foundations. We also help create useful, evidence-led content. No one can promise a ranking or an AI answer.

What happens after launch?

We can stay involved for agreed improvements, analytics, security and dependency updates, or hand the product to your team. You choose the support model and keep control of the work.